Last week I wrote about Harley becoming an official sponsor of the UFC, today one of the largest marketers on the planet signed up as well, Bud Light. My boys @ MMA Junkie did a pretty good write up on the topic, give it a read. I’m a huge MMA fan and enjoy […]
Read the rest…We’re always talking about how the world has changed, how times are more complex and how young people are thinking and acting more differently than ever before. I’m getting to the point where I really don’t care about that anymore, I think it’s time we focus our attention on the “OK, what now” component […]
Read the rest…The good folks in the UK recently released a report on the future growth of television viewing, they actually project it to rise over the next 5 years, albeit a “staggering” 4%. Still, pretty intriguing, as most (me included) would predict quite the opposite.
I found the viewing patterns of Young Adults (16-34) most intriguing. […]
My, my, my, how time flies. I can’t believe it’s the 10th anniversary (less a day) of the Cluetrain Manifesto. (And to think how many people in our business don’t even know what it is.) Doc Searls writes today that there will be a discussion of the Cluetrain tomorrow at SAP’s customer center […]
Read the rest…Before I get too far into this, it’s probably worth noting that this post represents the views of me (Casey Ingle) and not necessarily The Next Engine or Campbell-Ewald.
This is the time of the year where I get calls from family and friends to “talk shop”. You know, because I work in […]