The Next Engine: Beyond Campaign Thinking

The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand […]

We talk a lot about finding ways to convince our clients to take advantage of the “new world” of marketing; underscored by brand ownership by the customers, and the urgency to provide WOM tools, or at least participation.
In his upcoming book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in […]