The Next Engine: Beyond Campaign Thinking

The Church of the Customer blog has an interesting interview with David Vinjamuri, author of Accidental Branding. It’s a good interview, and you should know that the “accidental” part refers to the incident(s) that caused an entrepreneur to start his or her company - an incident that occurred accidentally.
Here are couple of things Vinjamuri […]

What’s a Proof of Slogan? This is the all-too-frequent brainstorming meeting wherein a group of talented, qualified, intelligent people spend time trying to come up with a series of executions that revolve around the new or old tagline developed for the brand.
Smith Brand Widgets - Engineering Your Life
Planner: “How about a take on the […]