The Next Engine: Beyond Campaign Thinking

Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]

The Church of the Customer blog has an interesting interview with David Vinjamuri, author of Accidental Branding. It’s a good interview, and you should know that the “accidental” part refers to the incident(s) that caused an entrepreneur to start his or her company - an incident that occurred accidentally.
Here are couple of things Vinjamuri […]