Google recently announced that they are going to make landing page load time, where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad, an official factor that in part determines a site’s Quality Score.
Translation:
Site owners and developers now need to think […]
So, here’s the thing - I have a problem. I use a mac, I have an iPod, but I hate Apple. I understand that is probably not the most popular view in the world, but let me explain myself. I think their products are great - I couldn’t really imagine using a PC again. But […]
Read the rest…Plenty of blogosphere and media commentary over the past couple of days about the big three social networks (Facebook, MySpace and LinkedIn) and their ongoing struggles to convert their millions of users into hard cash. Opinion falls into two camps - those who think it’s only a matter of time before the networks start generating […]
Read the rest…Have you tried out Facebook Lexicon? Fun and useful, new tool. Like Google Trends or BlogPulse, it aggregates the occurrences up to five terms, trended by volume over time. What’s unique is the data source: The comments left on Facebook Walls.
A nifty slider makes narrowing a date range much faster than clicking on a […]
John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]