The Next Engine: Beyond Campaign Thinking

Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]

Duncan Watts, a pioneer in the field of social network math modeling, has some little faith in the Tipping Point theory popularized by Malcolm Gladwell. As he writes in his latest article for Fast Company:
“We knew 50 years ago that this model was wrong. After the fact, and this is why Gladwell’s book is so […]