Yesterday I sat on a panel at an American Business Media conference. The audience was mainly b-to-b magazine publishers looking for solutions as the web rips apart the fabric of their universe.
The stated purpose of the session was to help these guys understand the concept of social media. Here’s a definition that reasonable people can […]
It takes a certain type of genius to say something profound in a way that comes off as almost glib. This qualifies.
If the website or landing page or whatever you’re trying to persuade people to visit relies exclusively on banner ad-driven scale to succeed, there’s probably something wrong with your content strategy (assuming there’s a […]
What really motivates consumers to form brand opinions and make certain purchase decisions? What really shapes their perception of a product? Why is a brand that’s perfectly acceptable in Miami Ohio shunned like the plague in Miami Florida and vice versa? Why aren’t we all the same?
These questions are worth asking because for 60 years […]