What really motivates consumers to form brand opinions and make certain purchase decisions? What really shapes their perception of a product? Why is a brand that’s perfectly acceptable in Miami Ohio shunned like the plague in Miami Florida and vice versa? Why aren’t we all the same?
These questions are worth asking because for 60 years […]
One of my favorite Einstein quotes.
While simple, I think this thought could have some very tangible implications for our industry. While most marketing types are running around, searching for the next great model or process that will pave the way for the future, there are others that are experimenting and breaking all the […]
This article is why I love my old buddies Joe Pulizzi and Simon Kelly. Couldn’t agree more with it - although in typical fashion I can’t help but add a couple of points.
First off, branded storytelling isn’t just for packaged goods manufacturers (I know they’re not saying it is). I’d argue that the greater the […]
Damn this is interesting.
For what it’s worth I’m probably closest to a 5 but tell everyone else I’m a 7 (because they’re all liberal anti-corporate types)!!
Companies will continue to have power (different from control) in the continuum while a few things continue to be the case:
1) Products and services require investment to develop, distribute and/or […]
I tend to agree. If you haven’t checked out the book We Think, give it a read. In the meantime, here is a short film the author, Charles Leadbeater, put together to provide an introduction.
Give it a think. Post your thoughts, after all, you’re only as good as what you share.
Read the rest…