Japan has always been years ahead of the US in the wireless category. Their phones, networks and technologies make ours look woefully Third World in comparison. From QR codes to phones with breathalyzers in them, the Japanese take their keitai denwa (portable telephones) seriously.
Read the rest…If you’re reading this blog it’s probably safe to assume you’re in the camp that thinks experiencing traditional advertising is not unlike being savaged by a dead sheep. OK, you might not put it in those exact terms but hopefully you get my drift.
So if campaigns and promotions and incentives and sweepstakes and banner ads […]
“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]
I’m going to do nothing more than post these. I really don’t find there to be any further explanation necessary. Imagine what a wonderful world it would be if everyone adopted 7-8 of these bad boys.
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast […]
…maybe you should go ahead and say it.
“A little rebellion now and then is a good thing” — Thomas Jefferson
So I’m a planner; and traditionally, we perform a few key functions at ad agencies, below in no specific order:
1. act smarter than everyone else in any room at any given time
2. wear […]