The Next Engine: Beyond Campaign Thinking

John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]

We talk a lot about finding ways to convince our clients to take advantage of the “new world” of marketing; underscored by brand ownership by the customers, and the urgency to provide WOM tools, or at least participation.
In his upcoming book, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in […]