Pretend for a minute that your business is failing. You have (figuratively) one dollar to spend on “advertising” and “marketing”.
Where would you spend it? A cheap tv commercial you could run a couple of times on cable? A couple of radio commercials on Rush Limbaugh? One print ad in the New York Times or the […]
Until recently people could not do much about avoiding ads other than flipping channels (and see another ad), use a DVR to fast forward the commercials or make use of pop-up blockers to get some temporary relief. But you couldn’t make the ads go away. They just keep coming. But a revolution might be on […]
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