The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand […]
Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]
What really motivates consumers to form brand opinions and make certain purchase decisions? What really shapes their perception of a product? Why is a brand that’s perfectly acceptable in Miami Ohio shunned like the plague in Miami Florida and vice versa? Why aren’t we all the same?
These questions are worth asking because for 60 years […]