What really motivates consumers to form brand opinions and make certain purchase decisions? What really shapes their perception of a product? Why is a brand that’s perfectly acceptable in Miami Ohio shunned like the plague in Miami Florida and vice versa? Why aren’t we all the same?
These questions are worth asking because for 60 years […]
This article is why I love my old buddies Joe Pulizzi and Simon Kelly. Couldn’t agree more with it - although in typical fashion I can’t help but add a couple of points.
First off, branded storytelling isn’t just for packaged goods manufacturers (I know they’re not saying it is). I’d argue that the greater the […]
If you’re reading this blog it’s probably safe to assume you’re in the camp that thinks experiencing traditional advertising is not unlike being savaged by a dead sheep. OK, you might not put it in those exact terms but hopefully you get my drift.
So if campaigns and promotions and incentives and sweepstakes and banner ads […]
“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]
Happy Easter to all those celebrating it. Happy Sunday to those of you who aren’t.
I thought I would share these pictures of an interesting Brand Enthusiast I came across. I love Harley but something here doesn’t seem right…
Harly Davison…
Read the rest…