No matter how you define it, at the core of pure marketing is people. You cannot escape that reality. However, over the past 20-30 years, the industry has become pretty detached from “what people are like”. People don’t typically cram themselves in gray rooms with strangers to talk about things of which […]
Read the rest…Welcome to another edition of “Chris can’t stay away from his over-stuffed feed reader” — on today’s menu is a serving of 10 delicacies culled from a week’s worth of multiple-windows with dozens-of-tabs, lightly sprinkled with banal commentary and liberal use of the <em> tag.
Read the rest…Along with nearly everything else we do, say and think about as marketers, the way we measure and track performance is changing as well. There are tons of different theories and hundreds of different agencies who say they’ve found the golden ticket, but to me, the reality is that there are only (2) things […]
Read the rest…Is there a more painful experience than business travel? Root canals, maybe. Actually, no, you have access to medical grade drugs for that experience. I’ll try to keep this on the “non rant” side of posts but the reality is airlines, hotels and rental cars could be the (3) worst industries of […]
Read the rest…While Doc Searls‘ latest post is about Net Neutrality and internet carriers, he has a delightful way of characterizing what I believe is a common misunderstanding about the Net by marketers and their agencies.
“…the Net is more than an interactive TV channel with troublesome users.”
The rest of the post, and his blog, are great too. […]