Tag: marketing


The Internet is not a medium, continued.

While Doc Searls‘ latest  post is about Net Neutrality and  internet carriers, he has a delightful way of characterizing what I believe is a common misunderstanding about the Net by marketers and their agencies.
“…the Net is more than an interactive TV channel with troublesome users.”
The rest of the post, and his blog, are great too. […]

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Posted by misterarthur on Wednesday, February 27th, 2008

Social Marketing vs Social Media Marketing: Is there really a difference?

Interesting read over at Church of the Customer today. For the first time in a while I completely disagree with their point of view. I think it’s a huge mistake to say these thoughts/practices are different; 10 years ago the natural tools/landscapes were different but is that really the case now?
If you are […]

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Posted by casey on Tuesday, February 26th, 2008

The revolution *might still* be televised.

The good folks in the UK recently released a report on the future growth of television viewing, they actually project it to rise over the next 5 years, albeit a “staggering” 4%. Still, pretty intriguing, as most (me included) would predict quite the opposite.
I found the viewing patterns of Young Adults (16-34) most intriguing. […]

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Posted by casey on Wednesday, February 13th, 2008

For Boomers, By Boomers.

Don’t take this the wrong way. Wait, take it however you want.
It’s time the GD Baby Boomers stop pretending to be experts about everything. Sure, you’ve had a great run, but really, stop pushing your crap onto the rest of us. One of my fellow bloggers, misterarthur, sent over a link […]

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Posted by casey on Tuesday, February 12th, 2008

To ink or not to ink.

I’m a tattoo guy, go ahead, call me white trash if you must. I know I’m not alone, a recent study showed that 1 in 7 high school students had a tattoo before a driver’s license, with 1 in 4 having one before a diploma.
This kind of thing really interests me as it brings […]

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Posted by casey on Thursday, February 7th, 2008