WOM ≠ yet another media silo to fill
Hear hear. “True WOM is not a media buy. Talking about buying people is offensive. You can’t buy a recommendation — you earn it.”
Read the rest…Tag: media
Posted by Chris on Thursday, May 22nd, 2008
Hear hear. “True WOM is not a media buy. Talking about buying people is offensive. You can’t buy a recommendation — you earn it.”
Read the rest…In social media, ROI ≠ Return on Investment.
ROI = Return on Intent
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