John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]
Phil Wainwright at ZDnet writes about Microsoft’s “software-plus-services” mantra and mostly grinds it to dust. Along the way, he reminds us of Theodore Levitt’s famous essay in the Harvard Business Review. (Well, the essay isn’t famous, but the takeaway is: Railroads failed because they didn’t understand they were in the transportation business. They thought they […]
Read the rest…People all over the web are trashing the announcement today that Microsoft is offering $44.6 billion for Yahoo (sorry, I won’t add the exclamation point). BuzzMachine calls it the Deal of the Dinos. The tech blog at Salon, Machinist, agrees, saying, “the essential problem is that what Microsoft and Yahoo lack, and what Google’s […]
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