Ahh, that much loved stalwart of digital advertising: the ‘campaign microsite’ - don’t we still see them as absolutely essential to the promotion of our client’s brand or marketing message?
Well, in short. No. Or at least, we probably shouldn’t think that way anymore. Here’s 5 reasons why:
How much longer can ‘marketers’ throw bushels of bs around before the ‘experts’ start calling them on it? One of The New York Times’ crack business writers has an article about the explosion in boutique hotels, and the fact that large ‘brands’ read - chains - are jumping on the bandwagon.
Hyatt introduced its […]
Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]
Read the rest…I started a tongue-in-cheek group on Facebook entitled “People who’ve never deliberately clicked on a banner ad”. I did it to poke fun at some of the advertising conventions ad agencies and their clients have tried to drag onto the internet. One of the favorites, and a clear sign the agency is still […]
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