Simple really. Here’s how to fail in just a few easy steps:
You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]
Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in […]
John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]
Ken Burbary has a nice recap of the annual ad:tech survey on what works and what doesn’t in online advertising. Here’s a taste of his post:
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007″: No marketer said it provided a significant ROI
The bolding is mine - […]