Search ads performing while display ads tank
I’m shocked. Shocked I say!
Read the rest…Tag: ROI
Posted by Chris on Monday, May 19th, 2008
What works online (and what doesn’t)
Ken Burbary has a nice recap of the annual ad:tech survey on what works and what doesn’t in online advertising. Here’s a taste of his post:
Lowest ROI generators:
o Rich media
o Banner ads
o Pop-ups and pop-unders — awarded the “worst Web ad of 2007″: No marketer said it provided a significant ROI
The bolding is mine - […]