Tag: social marketing


Future Of Social Networks

Plenty of blogosphere and media commentary over the past couple of days about the big three social networks (Facebook, MySpace and LinkedIn) and their ongoing struggles to convert their millions of users into hard cash. Opinion falls into two camps - those who think it’s only a matter of time before the networks start generating […]

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Posted by Jeremy on Tuesday, May 13th, 2008

Us and Them

“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]

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Posted by Jeremy on Sunday, March 23rd, 2008

Brand Enthusiasts.

Happy Easter to all those celebrating it. Happy Sunday to those of you who aren’t.
I thought I would share these pictures of an interesting Brand Enthusiast I came across. I love Harley but something here doesn’t seem right…

Harly Davison…

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Posted by casey on Sunday, March 23rd, 2008

Social Marketing vs Social Media Marketing: Is there really a difference?

Interesting read over at Church of the Customer today. For the first time in a while I completely disagree with their point of view. I think it’s a huge mistake to say these thoughts/practices are different; 10 years ago the natural tools/landscapes were different but is that really the case now?
If you are […]

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Posted by casey on Tuesday, February 26th, 2008