Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in […]
Yesterday I sat on a panel at an American Business Media conference. The audience was mainly b-to-b magazine publishers looking for solutions as the web rips apart the fabric of their universe.
The stated purpose of the session was to help these guys understand the concept of social media. Here’s a definition that reasonable people can […]
The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand […]