Plenty of blogosphere and media commentary over the past couple of days about the big three social networks (Facebook, MySpace and LinkedIn) and their ongoing struggles to convert their millions of users into hard cash. Opinion falls into two camps - those who think it’s only a matter of time before the networks start generating […]
Read the rest…Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in […]
Yesterday I sat on a panel at an American Business Media conference. The audience was mainly b-to-b magazine publishers looking for solutions as the web rips apart the fabric of their universe.
The stated purpose of the session was to help these guys understand the concept of social media. Here’s a definition that reasonable people can […]
The WOM has spread, the penny has dropped and now everyone is queuing up for another plate of appetizers from the banquet of new marketing options available. But which fork are you going to use for your salad, and is it ever okay to double-dip?
This is a basic guide for agencies, marketers and in-house brand […]
Not every post can change the world. While you’re waiting enjoy this. For all you account directors and brand managers out there - better make sure you’re doing what you can so you won’t be next.
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