Looking at this rather amazing photo on flickr I’m quick to interpret it thus: armageddon for brands that have been so sorely attacked in the public domain that they must slink away into the night.
One thing is for sure: whether you and your stake-holders like it or not, with the ever increasing advent of self-regulating […]
This article is why I love my old buddies Joe Pulizzi and Simon Kelly. Couldn’t agree more with it - although in typical fashion I can’t help but add a couple of points.
First off, branded storytelling isn’t just for packaged goods manufacturers (I know they’re not saying it is). I’d argue that the greater the […]
If you’re reading this blog it’s probably safe to assume you’re in the camp that thinks experiencing traditional advertising is not unlike being savaged by a dead sheep. OK, you might not put it in those exact terms but hopefully you get my drift.
So if campaigns and promotions and incentives and sweepstakes and banner ads […]
Interesting read over at Church of the Customer today. For the first time in a while I completely disagree with their point of view. I think it’s a huge mistake to say these thoughts/practices are different; 10 years ago the natural tools/landscapes were different but is that really the case now?
If you are […]