I’m kicking off the previously mentioned focus on Social Media Technology and Tools by introducing you to BrightKite.
Brightkite describes itself as a location-based social network that enables people to take their online profiles with them into the real-world and make real-world friends. Users can see where their friends are and what they’re up to all […]
Do you eat your own dog food? Practice what you preach? Walk the talk? When I look around the marketing landscape right now, few professionals seem to be actively participating in social media or using social media platforms in their business. I’m not talking about simply having a MySpace or Facebook profile to post pictures […]
Read the rest…Excuse me for the rather clichéd title, but it’s late and I just finished reading a great article over at A List Apart magazine talking about how the (insanely popular) photo-sharing network Flickr first began to grow their community and how they gradually nurtured it to full health. I definitely recommend reading the entire article […]
Read the rest…Plenty of blogosphere and media commentary over the past couple of days about the big three social networks (Facebook, MySpace and LinkedIn) and their ongoing struggles to convert their millions of users into hard cash. Opinion falls into two camps - those who think it’s only a matter of time before the networks start generating […]
Read the rest…Some great quotes from others that have been rumbling around my head recently:
“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in […]