What business are you (or we) in, anyway?
Phil Wainwright at ZDnet writes about Microsoft’s “software-plus-services” mantra and mostly grinds it to dust. Along the way, he reminds us of Theodore Levitt’s famous essay in the Harvard Business Review. (Well, the essay isn’t famous, but the takeaway is: Railroads failed because they didn’t understand they were in the transportation business. They thought they […]
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