If you’re reading this blog it’s probably safe to assume you’re in the camp that thinks experiencing traditional advertising is not unlike being savaged by a dead sheep. OK, you might not put it in those exact terms but hopefully you get my drift.
So if campaigns and promotions and incentives and sweepstakes and banner ads […]
“The Net is more than just an interactive TV channel with troublesome users”. This great quote courtesy of Doc Searls (hat-tip Mr Arthur).
It’s already a hoary cliché that marketers and agencies have lost control of the conversation (assuming they had it in the first place). What’s also evident is that brand perception is something that […]
John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]
Welcome to another edition of “Chris can’t stay away from his over-stuffed feed reader” — on today’s menu is a serving of 10 delicacies culled from a week’s worth of multiple-windows with dozens-of-tabs, lightly sprinkled with banal commentary and liberal use of the <em> tag.
Read the rest…