The Next Engine: Beyond Campaign Thinking

I think it’s a good habit to read about anything other than advertising and marketing. If all you do is read other bloggers about what we do, we’ll all descend into some self-congratulatory or industry-loathing little corner of the web.
Case in point: Virginia Postrel’s always interesting blog at Dynamist.com. Today, Virginia links back […]

Well, I’m not, and I bet you’re not either. Yet much of modern advertising is based on the premise than you can lump people together, based on their age - or an age range, which makes even less sense - sex and income. Watch the NCAA basketball tournament, and you’ll see all the money wasted […]