The Next Engine: Beyond Campaign Thinking

Simple really. Here’s how to fail in just a few easy steps:

You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]

Duncan Watts, a pioneer in the field of social network math modeling, has some little faith in the Tipping Point theory popularized by Malcolm Gladwell. As he writes in his latest article for Fast Company:
“We knew 50 years ago that this model was wrong. After the fact, and this is why Gladwell’s book is so […]