The Next Engine: Beyond Campaign Thinking

My NE colleague Andrew Smith pulled together some internet usage stats today that should make any marketer stop and think very hard. This data relates specifically to the way consumers use the web to research cars and trucks, but the broad take-away is relevant to pretty much anyone trying to sell stuff on the web.
First […]

You could argue that iTunes is destroying the music business, because the records labels’ business models were built on selling you pieces of plastic with 15 songs on them. But iTunes lets you buy the song (or chunk) you want, and only the chunk you want, for 99 cents. Makes sense, especially because most of […]