Around here we spend lots of our time thinking about new ways to make the user experience better. We constantly try out new gadgets and technologies. Some work well. Others fail to show any promise. More recently, we’ve been focused on making search results more useful and visually appealing to users, by leveraging Yahoo! SearchMonkey.
Yahoo! […]
John Maynard Keynes wasn’t always right as an economist but he certainly had a pithy turn of phrase. One of his aphorisms, “You can’t push on a piece of string”, seems pretty relevant today as a critique of wrong-headed online marketing strategy (ie, most of it).
I’d define any marketing plan that relies on broadcasting interruptive […]
Saul Hansell writes in his Bits blog for the New York Times about Yahoo’s new ad system, called APEX. Basically, Yahoo is collecting its various subdivisions and getting into the market for ad-serving software, so more information about you can be collected, and more “appropriate” advertising can be spirited to your computer.
Read the rest…People all over the web are trashing the announcement today that Microsoft is offering $44.6 billion for Yahoo (sorry, I won’t add the exclamation point). BuzzMachine calls it the Deal of the Dinos. The tech blog at Salon, Machinist, agrees, saying, “the essential problem is that what Microsoft and Yahoo lack, and what Google’s […]
Read the rest…