The Next Engine: Beyond Campaign Thinking

Simple really. Here’s how to fail in just a few easy steps:

You want to spread awareness of your brand/product among tech savvy young persons on the internets. SO, of course your campaign must be centered around Youtube. Naturally.
Decide to throw little to no online advertising or any traditional media in the general direction of your […]

Weezer has a new video, which features a bunch of references to famous Youtube videos (Chocolate Rain, Mentos & Diet Coke, etc). It has over 5 million hits and 34,000 (!) comments. So what? Show it to your boss at work and see if he or she ‘gets’ it. It’s a quick way to […]